The BG Positivity Podcast
The methods of merchandising, with Luigi Bernasconi
October 31, 2023
Brian Genuser interviews Luigi Bernasconi, the founder and CEO of the fashion merchandising agency Saithia, in a conversation about Luigi's career and trends in product merchandising.
A merchandiser is a translator and bridge builder, connecting stakeholders predominantly wired to use either left- or right-brain thinking.
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